WORK

PR Video

CASE STUDIES

SoundCloud

SoundCloud

BRIEF

Raise SoundCloud's profile within EU and build userbase.

APPROACH

Ongoing generation of news and feature ideas pitched to music, tech and consumer press. Set up interview opps between SoundCloud CEO and major news outlets including BBC. Also created major media relations opportunities at Midem music conference.

RESULTS

Regular news and features coverage across top tier media including BBC, Wired and Techcrunch. SoundCloud userbase increased from 350,000 to 1 million during the time Monument was retained.