CASE STUDIES
LAST.FM
Driving new signups for Last.fm, from startup to £140m acquisition.
BRIEF
Compete with specialist music PR firm to secure the best coverage and their ongoing account. Support their rapid rise to global success.
APPROACH
Generated a constant flow of new ideas, stories and events and maximise the news value of their success.
RESULTS
Dramatically outperformed specialist music PR firm to become Last.fm's exclusive PR partner during its rapid rise to 20m users, culminating in a £140m acquisition by CBS.