WORK

PR Video

CASE STUDIES

Mendeley

Mendeley

BRIEF

Raise profile of Mendeley's innovative approach to online scientific research. Communicate complex message to science, tech and business press in accessible, compelling way.

APPROACH

Positioned Mendeley as the leader in "science 2.0" and pitched to both top tier media outlets and key, relevant science and tech targets.

RESULTS

Mendeley featured on C4 news as part of a new wave of UK science and tech innovations. Extensive coverage across top tier tech and science press including Techcrunch and The Times.