WORK

PR Video

CASE STUDIES

AWAL

AWAL

BRIEF

Launch AWAL's BuzzDeck analytics platform, hitting music industry, artists and managers.

APPROACH

Worked with major labels including Sony and Warners to build case studies involving chart-topping artists including Plan B and Paolo Nutini. Used case studies to launch major press push across music industry, tech and consumer titles.

RESULTS

Extensive coverage in all target areas including Music Week, The Guardian and Billboard.