WORK

PR Video

CASE STUDIES

HAYS

Hays

Delivering a new level of national press for the leading recruitment firm.

BRIEF

Generate national stories encouraging people to switch from the public to the private sector.

APPROACH

Applied our experience in senior media positions to develop a compelling and credible national news story.

RESULTS

A raft of coverage, including half page articles in The Daily Telegraph and The Sunday Times with the headline "Jobs Perks Persuade Staff to go Public".