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Reeves

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Reeves

BRIEF

Position one of the female partners as a leading media commentator on the issue of increasing the number of women in senior executive positions in UK corporate boardrooms.

APPROACH

There are already other, higher profile women regularly called upon for comment because the issue has been discussed for a number of years. But we made sure we were the first to provide strong commentary to the right journalists when relevant issues arose.

RESULTS

An appearance on the sofa of BBC Breakfast (seven million viewers) an article around her opinions in The Daily Telegraph, local radio interviews and a full page authored piece in Management Today - all within a two week period.