WORK

PR Video

CASE STUDIES

Universal

Universal

Top-tier, in-depth coverage building up to the launch of this brilliant film.

BRIEF

Generate additional, in-depth editorial coverage for the film ahead of its release.

APPROACH

We developed themes based around the political, moral and inter-personal issues raised by the film. Clarity researched ways of linking the Watergate era with contemporary US and British politics. We also organised a pre-screening of the film and invited some of the UK's leading political and comment journalists.

RESULTS

Several senior journalists produced comment or feature coverage based on the ideas and concepts that we presented.