CASE STUDIES
RjDj
BRIEF
Raise profile of RjDj's innovative iPhone app, and communicate complex USP to mainstream audience in accessible way.
APPROACH
Built media story around case study of the Little Boots RjDj app, using pitch as launchpad to promote RjDj as the future of music consumption.
RESULTS
Top tier coverage across the Telegraph, Evening Standard, Wired and music industry and tech press.