WORK

Boosting social media results for this already very tech savvy brand.

BRIEF

To help Intel develop and grow its social media offering.

APPROACH

We produced blog, podcast and video content and ran the official IT Galaxy twitter feed on behalf of Intel UK for a focused audience of IT professionals. Monument has trained Intel executives to become dynamic bloggers and lead messaging sessions on key forthcoming products. We have also lead media training for executives ahead of high-profile launches.

RESULTS

Monthly sign-ups to the IT Galaxy community increased ten-fold. The average time spent on the site also increased dramatically to over eight minutes, well above the industry average.