CASE STUDIES
HAYS
Delivering a new level of national press for the leading recruitment firm.
BRIEF
Generate national stories encouraging people to switch from the public to the private sector.
APPROACH
Applied our experience in senior media positions to develop a compelling and credible national news story.
RESULTS
A raft of coverage, including half page articles in The Daily Telegraph and The Sunday Times with the headline "Jobs Perks Persuade Staff to go Public".