WORK

Extending the mainstream reach of some of the biggest game brands.

BRIEF

Generate mainstream media coverage for the Street Fighter and Resident Evil games.

APPROACH

Created successful Street Fighter themed music track with top UK hip hop artist. Cast top model as Street Fighter character for tabloids. Organised treasurehunt for false severed limbs around central London. More refined, exclusive stories for key journalists.

RESULTS

Extensive mainstream national coverage of the kind games typically struggle for, including national radio, The Sun, The Times and a full-page feature in the Daily Telegraph.