CASE STUDIES
TEP Wireless
BRIEF
To educate target markets about mobile roaming charges, and position Tep Wireless as the solution to the problem.
APPROACH
Clarity developed data and case studies to illustrate the costs associated with mobile roaming, and offered exclusives to the highest priority media targets.
RESULTS
We placed feature-length pieces about how Tep can dramatically reduce mobile roaming charges in some of the world’s biggest media outlets, including The New York Times, BBC News, USA Today, The Sunday Times and many others. As a result of this exposure, sales of Tep devices quadrupled.