Animated Explainer Videos

Video to capture your perfect message.

PR to put your message front and centre.

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Powerful international PR.

We have worked with CMS for six years. Last year, we secured over thirty pieces of coverage in the FT, and hundreds in total. We are first to place finely-tuned comments and articles as news breaks, often through foreknowledge of the medias agenda. Key coverage includes: The FT, The Daily Telegraph, The Times, Business Week, The BBC, New York Times, Wall Street Journal, CNBC, San Francisco Chronicle.
We have worked with H&L for over five years. For example, when the Equality Act 2010 was introduced, we secured a prime time Radio 4 interview, several BBC news bulletins, The One and Six 0 Clock TV news, Sky News and a leading article in The Times law report. Key coverage included: The FT, The Daily Telegraph, The BBC, Sky News, The Guardian, Radio 4 Today, leading specialist press.
We created and executed a social media strategy, producing blog, podcast and video content and running a twitter feed on behalf of Intel for a community of IT professionals. Monthly sign-ups increased ten-fold and the average time spent on the site also increased dramatically to over eight minutes, well above the industry average.
We dramatically outperformed a specialist music PR firm to become's exclusive PR partner from an early stage, through its rapid rise to 20m users, culminating in a £140m acquisition by CBS. Key coverage included BBC TV National News, The Daily Telegraph, The Times, The Guardian, The Sun, The Independent, Tech Crunch, The LA Times and extensive social media coverage.

Explainer videos that drive growth.

"The video immediately transformed our biz dev and boosted growth. Everyone now gets the message perfectly. It had such a big impact we redesigned our website around it, and commissioned another video for a new service."
Andrew Anderson, Celaton

“We did an international search for the best video firm... The video is brilliant - very compelling and visually impressive. It's more than a sales pitch - it's a story that makes a strong connection with hospital staff and engages everyone who sees it. Comments have been universally positive from staff, customers and partners around the world... They were a pleasure to work with.”
Andy Ellwood, Lincor

"Clarity took our complex message and made it brilliantly clear, simple and powerful. When people see our videos they immediately understand our advantage, and they know we're a sharp, innovative company.”
Sean Bowen, CEO, Push technology

"Clarity are perfectionists and the video is excellent. It's by far the most effective thing we have to get our message across."
Chris Bedford-Gay, Friends of Oliver

"Everybody loves the video and I think it achieves our objectives perfectly."
Patrick Cresswell, The Institute of Structural Engineers

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Why explainer videos are so effective.

What’s driving the rapid global rise of animated marketing videos?

Only 20% of web visitors will read the majority of the text but 80% will watch a video (Forrester Research).

Adding a video to your website makes it 6 times more likely to convert a browser to a paying customer (Forrester Research).

Cognitive psychology shows that stimulating both auditory and visual senses increases retention by around 58%.

Videos are 53 times more likely to appear on Google’s first page (Forrester Research).

Website visitors who view videos stay two minutes longer on the site on an average (Comscore).

YouTube is the 2nd largest search engine after Google. When people type your keywords, it’s a great opportunity to make a strong introduction.

Animated videos are highly sharable (far more than a web page for example).

Most importantly, an animated corporate video gives you complete creative freedom to capture your perfect message.

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