Animated Explainer Videos

How explainer videos define B2B companies.

B2B firms often struggle with complex, multifaceted propositions. Defining a clear, compelling message can take a long time. Some never quite get there.
Clarity has helped many B2B firms boil down, refine and perfect their messaging. And every time, it transforms the firm. Staff, investors, journalists and clients suddenly see something far more exciting.
Defining the message is the first and most important part of producing a video.
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How animated video articles can quickly boost your search rankings.

A video is 53 times more likely to appear on googles first page of organic search results than a traditional web page (Forrester Research). Google prioritises videos, pushing other search results down to make space for them at the top. So creating a video article is a great way to leapfrog your competitors and secure top spots for high volume search terms that drive a lot of new business.
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Explainer videos: the most important stats and tips.

Conversion stats
Only 20% of website visitors will read the majority of the text but 80% will watch a video (source: Forrester Research). Equally as important, adding a video to your website makes it six times more likely to convert a browser to a paying customer (Forrester Research). Videos simplify and convey quality.

Marketing stats
Animated marketing videos can capture your perfect message, with huge impact.
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The recipe for great explainer videos.

1. Get to the heart of your message.
This is the most important thing in the whole process. Whether it’s a product, service, business, or charity, it’s crucial to be absolutely clear about why it’s special. People are increasingly well informed and good at spotting fake messages. On the plus side, they’re also good at spotting genuine, valuable messages, acting on them and sharing them, so you don’t need a huge budget to make a big impact.
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How animated marketing videos boost PR campaigns.

1. PR is a great way to extend your reach, but the downside is the lack of control. Journalists will give their opinions, informed or otherwise. Through animated videos, every journalist gets the message perfectly, framed with a compelling narrative.
Journalists will often post videos, sharing your perfect message directly with your audience. This is a huge advantage that can make the difference between an average campaign and one that reshapes the competitive landscape.
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