WORK

Boosting press and new business for a leading law firm.

BRIEF

Increase the profile of Harbottle & Lewis as a media, entertainment and employment firm, not just as legal representatives of the Royal Family for which they were mainly known.

APPROACH

Approach: Identifying news opportunities before they happen and reacting rapidly when unexpected news breaks.

RESULTS

Consistent high-calibre coverage ahead of key rivals over three years (and counting), reaching target online and offline audiences through the UK broadsheets, notably the Financial Times and The Times, as well as key trade press such as The Bookseller and Broadcast. For example, our planning for the introduction of the Equality Act 2010 secured a Harbottle employment lawyer the Radio Four Today programme (prime 8.10 interview slot), BBC news bulletins throughout the day, The One and Six 0 Clock TV news, Sky News and a leading article in The Times law reports (7 Oct).